About us
Working with nature, not against it
We are driven by the dire need to help and heal our planet, our values and mission continue to push us towards providing organic solutions to create this positive change together.
Exceeding the highest standards
We strive to go above and beyond the highest standards for environmental sustainability, as recognized by the industry certifications and accreditations of our technologies.
Ensuring quality and practicality
Our ready-for-market organic applications are cost-effective and easy to integrate into commercial production. We understand that leading brands require solutions for plastics and synthetic textiles that maintain high-performance while being more sustainable.
Leadership
Robert Leeder
Co-Founder, Chairman & President
Mr. Leeder has more than 30 years of executive leadership experience. He has led numerous transactions and spearheaded financial, marketing, and operational improvements for global companies across CPG sectors, including Titan and Louisville Slugger.
Robert has launched and guided several brands specializing in the sporting goods and outdoor recreational markets. Some of these brands include Easton sports and the Merrell footwear brand.
In the last ten years, Robert has introduced sustainable, toxic-free additives for synthetic-based textiles and plastics providing global brands to reduce their carbon footprint, paving the way for other environmental outdoor brands to follow this direction.
Robert is the co-founder of Midori-Bio and proudly admits that our organic additives will position any consumer brand with a sustainable go to market strategy.
Ken Lyons
Co-Founder & CEO
Mr. Lyons has over 35 years as a brand builder, sales and marketing expert and business strategist for some the world’s largest consumer brand companies including SC Johnson, Maple Leaf Foods, Blue Mountain Fruit Company, Greenleaf Foods (Div. Maple Leaf Foods), and Sunrise Soya Foods.
As a brand builder, Ken has supported several consumer brands with innovative packing solutions during his leadership at Bunzle Distribution and Unisource Supply Systems.
He has a proven history in understanding CPG challenges relating to all disciplines including marketing, manufacturing, packaging, and distribution.
Mr. Lyons personal goals are to help improve the lives of Canadians by building strong businesses that create economic and sustainable benefits for all stakeholders.
Ben Mulroney
Vice President Communications
and Business Development
Former Co-host of CTV’s daily morning program, Your Morning and contributor to CTV’s eTalk, Ben Mulroney is regarded as one of Canada’s most recognized television hosts. Mulroney got his start as the Quebec City Correspondent for talktv’s The Chatroom. He then moved to the new role of entertainment reporter for CTV’s Canada AM. He was also the host of Canadian Idol for six seasons. Mulroney then co-hosted eTalk from its inception, interviewing thousands of stars and reporting from hundreds of red carpets, including the Oscars, Golden Globes, the Emmys, and the Juno Awards. Mulroney was also the national spokesperson for WaterCan in 2012, a charity focused on bringing drinking water to those most in need. In this capacity, he helped raise funds and awareness by climbing the highest peak in Africa, Mt. Kilimanjaro.
Ben Powell
Chief Financial Officer
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